We wire up the integrations on your site so conversions are actually captured, then run Search and Maps campaigns on precisely chosen keywords. The report answers which keyword produced customers — not how many clicks arrived.
Measurement setup is not a separate project — it is the first step of the service. Everything below is inside the quote.
Form submits, phone taps, WhatsApp messages and directions requests are each defined as their own conversion event. You see exactly which action happened, and how often.
With Cloudflare Zaraz, tags run on the server rather than in the browser. The site stays fast and ad blockers do not break measurement.
Events are built with their parameters, marked as conversions, and the right signals are imported into the Google Ads account.
The GA4 interface samples data and drops older records. In BigQuery the raw data is yours: retained indefinitely and queryable with SQL.
Hashed contact data strengthens conversion matching, so a sale is still attributed to the right campaign when the cookie is gone.
Search volume, purchase intent and competition are weighed together. Match type — exact, phrase, broad — is a separate decision for every keyword.
Queries with no buying intent — free, jobs, complaints, how-to — are excluded from day one, and the list keeps growing on real data every month.
Campaign, ad group and keyword hierarchy are structured; location, language, device and schedule targeting are set to how your business actually works.
The business profile is cleaned up, category and service area verified. Maps ads put you above the list on "near me" searches.
Multiple headlines and descriptions run in every ad group. Which one earns the click and the conversion is decided by data, not by opinion.
The bid strategy changes as conversion data accumulates. Daily spend and incoming conversions are watched together, and budget shifts between campaigns.
The real queries behind your keywords are reviewed regularly. Wasteful ones get negated; strong ones are promoted into their own ad group.
Spend, conversion count, cost per conversion and a keyword-level breakdown — plus every change made that month.
Four questions about your advertising. If something needs fixing before you spend more, we will tell you.
Advertising on an account with no conversion tracking is counting money in a dark room. We build the data pipeline before the first campaign, because the thing to optimise is customers, not clicks.
Everyone who lands on the site is tagged with the channel and campaign they came from.
Tags run server-side. The site stays fast and blockers do not break measurement.
Form, phone, WhatsApp and directions are recorded as separate events and marked as conversions.
Raw data flows into your own project: unsampled, retained indefinitely, queryable with SQL.
Conversions are attributed back to the campaign, so you see which keyword produced a customer.
We run Search and Maps campaigns only. Performance Max never goes into our quotes — not because we cannot set it up, but because in our own field experience it does not work.
The pattern is always the same: it generates cheap click volume, the dashboard looks busy, and no real customer shows up. On top of that it will not tell you which placement, which query or which audience the ad was served to. A campaign that hides where the budget went leaves nothing concrete to improve.
A campaign you cannot inspect is a campaign you cannot manage. Search and Maps account for themselves keyword by keyword: what each query spent, how many conversions it returned, what a conversion cost — all in one table. We are not comfortable charging you to manage something we cannot steer.
Each step has a defined output. No budget is spent before the measurement pipeline is verified.
Any existing account, conversion definitions and spend history are reviewed. What is being mismeasured surfaces in the first week.
Zaraz, GA4 events, the BigQuery export and Enhanced Conversions are configured, then verified end to end with test conversions.
Keyword list, match types, negative list, campaign and ad group structure, and the ad copy are prepared.
Campaigns go live. Over the first weeks the list is tightened against real search terms and budget shifts to what performs.
Spend, conversions and cost are reported; bid strategy, budget split and ad copy are updated against the data.
Management fee is separate and annual
Our fee is a line item separate from the ad budget and is written plainly in the quote. The two numbers never mix, and nothing new appears at month end. Management runs on a 12-month agreement: the fee does not change during the year, and at the end of it scope and price are reviewed together and signed again. Your ad budget stays yours to change any month.
Budget goes straight to Google
You do not pay the ad budget to us. The payment method sits on your own Google Ads account, spend goes directly to Google, and Google issues the invoice.
The account is always yours
The Google Ads account is opened in your name and we work with admin access. Revoke that access any day you like — the account and its history stay with you.
No. The ad budget is paid directly to Google from your own Google Ads account, and Google issues the invoice. The only amount we charge is the management fee, listed as its own line in the quote.
In our own field experience Performance Max produced cheap click volume that never turned into real customers. It also hides which placement, which query and which audience the ad was shown to. A campaign you cannot inspect is a campaign you cannot manage, so we run Search and Maps only.
Yours. We work with admin access. If the engagement ends you simply revoke that access; the account, the spend history and the conversion definitions remain with you.
We will not. Going live without a measurement pipeline means spending budget while blind to which keyword earns money. Setup is the first line of work and takes a few days on most projects.
Traffic arrives the day a Search campaign goes live. Meaningful optimisation needs the first 2–4 weeks of real search term data; the actual gains come from the pruning that data enables.
A verified Google Business Profile. If there is none we create it; if there is one we clean up the category, service area, opening hours and photos. Maps ads run off that profile.
Spend, conversion count, cost per conversion and a keyword-level breakdown, plus the queries negated that month and the changes made. With the BigQuery link you can inspect the raw data yourself.
Fill in the form and we will get back to you within 1 business day on the channel you choose. Your details are used only for this conversation.
Running ads on an account without conversion tracking is counting money in the dark. Our Google Ads management builds the measurement pipeline before the first campaign: server-side tagging with Zaraz, GA4 events, raw export to BigQuery and Enhanced Conversions.
Form submits, phone taps, WhatsApp and directions are each defined as separate conversions. The report then answers which keyword produced customers, not how many clicks arrived.
We run Search and Maps campaigns only. We do not use Performance Max: in our own field experience it generates cheap click volume that does not convert, and it hides where the budget went. A campaign you cannot inspect is a campaign you cannot manage.
Search term reports are reviewed regularly and wasteful queries are added to negative keyword lists. Pairing this with SEO work is the most efficient setup: ads give immediate visibility, SEO builds durable ground.